Wardrobe enterprise freshmen are no longer far awa

2022-07-22
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Now, as China's market environment has entered the "new normal", the development of some wardrobe enterprises has been hampered by multiple obstacles. In this regard, industry insiders pointed out that transformation and upgrading will be the only way for wardrobe enterprises to achieve "rebirth"

as a major manufacturing industry in China, the wardrobe industry shows infinite development potential. However, as China's market environment has entered the "new normal" and a series of chaos in the industry itself, the development of some wardrobe enterprises has been hampered by multiple obstacles. In this regard, industry insiders pointed out that transformation and upgrading will be the only way for wardrobe enterprises to achieve "rebirth"

the traditional advantages no longer exist, and there is a long way to go to seek survival.

for China's traditional manufacturing industry, the four advantages of cheap land, cheap labor costs, preferential taxation, and no responsibility for the environment no longer exist. In terms of the wardrobe industry, the market environment faced by enterprises has undergone great changes, such as the rising rent of shopping malls, the increase in the cost of raw materials and manpower, and the impact of new marketing channels such as e-commerce. Does this mean that the wardrobe enterprise has no future, and its eyes are dark? Actually, it's not. In 2014, many household enterprises in China, such as wardrobes, began industrial transformation and upgrading in order to continue to survive and develop

two major specializations are imperative

first, professional transformation. Wardrobe enterprises can be companies in specialized subdivisions. Industry insiders said, "the real opportunity in the future is for enterprises to make specific products in a very narrow market. Enterprises in the future will become more and more professional and narrow."

secondly, information transformation. Wardrobe enterprises should make good use of information technology. There are two main things that can be done here. First, wardrobe enterprises can use information-based means to reengineer all their internal processes, including supply chain processes, production processes, financial processes, HR processes, public management processes, and learning processes. Second, use information technology to rebuild the relationship between enterprises and consumers

finally, the sales mode should be reformed. Wardrobe enterprises should meet the customized needs of consumers. It is reported that for more than 20 years, large manufacturing enterprises have made money in China. The largest clothing companies, tie companies, microwave oven companies and refrigerator companies may not have such opportunities in the future. Many products in the future, such as wardrobes, cannot be produced in large quantities with the same style, because consumers now have strong personalized needs, and they want their wardrobes to be unique to a large extent

in a word, the competition in the wardrobe market will become increasingly fierce in the future. Only by accelerating the transformation and upgrading, can traditional wardrobe enterprises be able to stand out from the tight encirclement. The above-mentioned professional transformation, information transformation and sales model transformation will promote the "new generation" of wardrobe enterprises to a great extent. Shangmeijia wardrobe will keep up with the pace of the trend, do a good job in a down-to-earth manner, and make further achievements

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