The hottest Weida paper industry seeks a breakthro

  • Detail

Vida paper seeks a breakthrough in differentiation

Vida paper held the fourth domestic Vida pleasant goat new product launch and South China dealer order meeting at the Jiangmen new conference on the 18th. Chairman Li Chaowang said that Vida will strengthen the market in second and third tier cities, and the company is also able to absorb the pressure of wood pulp price rise

Vida paper holds hands with pleasant goat

Vida pleasant goat products use the animation image packaging of pleasant goat and grey wolf, and target users are children and teenagers. Pleasant goat and big wolf is a very successful animation under Guangdong original power Culture Communication Co., Ltd. Vida did not disclose the amount and details of the cooperation between the two sides

Li Chaowang said in the media meeting after the meeting that the main problem of China's household paper industry is serious homogenization, and enterprises need to make an issue of differences. Vida, together with pleasant goat, hopes to make a breakthrough in this regard

I'm not worried about the market performance of Veda Xiyangyang products. The previous three new product orders were very popular, and the amount of each order was more than 5million yuan. Li Chaowang was optimistic about the prospect of new products

According to Li Chaowang, due to the financial crisis and the centralized release of production capacity, the household paper market in some regions faced excess pressure in 2009, but the overall problem was not big

the household paper market generally maintains the same growth rate as GDP, so it also has an increase of at least 8% this year

China has a capacity of 4million tons of household paper. Due to the requirements of environmental protection, the government plans to close the backward capacity of 600000 tons, accounting for 15% of the total capacity, which can greatly alleviate the pressure of excess

at present, there are only three enterprises including Vader with a production capacity of more than 300000 tons in China, and the market is highly fragmented. Li Chaowang predicts that the industry concentration will gradually increase, and Vader's medium-term goal in is to achieve a production capacity of 500000 tons

will strengthen the second and third tier city market

Li Chaowang admitted that Vader's past successful experience is in the high-end market and in central cities; Now the company also recognizes that the second and third tier cities also have great potential

according to the development plan of Vader, the company will develop in the field of environmental protection, clean up miscellaneous products, and penetrate into second and third tier cities

Li Chaowang revealed that non wood pulp products for the low-end market will be launched in January 2010, and it is planned to recycle the remaining sweet CFRP after sugar extraction in Guangxi, which belongs to bagasse papermaking, a difficult processing material

have the bargaining power to digest the pressure of wood pulp price rise

about the concern of the capital market about the rise of wood pulp price, Li Chaowang told Yi finance that the company has the bargaining power to digest the pressure of cost. According to Li Chaowang, Vida's recent dealer order price has been adjusted according to the higher wood pulp cost, and will continue to rise in the future

Li Chaowang said that the company would also benefit from long-term cooperation with suppliers. When the pulp price fell sharply at the beginning of the year, Vader still insisted on not regretting the agreement. When the wood pulp price rose, Vader could also get the maximum price discount from the long-term contract

wood pulp is the main raw material of household paper. Vida uses 100% imported wood pulp. With the increasing variety of experimental materials and experimental methods, the price of wood pulp has fallen sharply due to the financial crisis

due to the decline in costs, the net profit of Vida in the first half of 2009 increased by 192% year-on-year to HK $180million, and the gross profit margin increased by 13 percentage points to 31.8% from 18.7% in the same period last year

but wood pulp in international trade is priced in US dollars according to the two famous household appliance brands Midea and Haier interviewed by this magazine a few days ago. Due to the sharp depreciation of the US dollar in the second half of the year, Brazil and other exporting countries raised the US dollar price to offset the impact of exchange rate changes. According to the statistics of Citibank, the international price of wood pulp in September 2009 has increased by 10% since April

Copyright © 2011 JIN SHI