Seeking expansion in stability is the winning way

2022-07-22
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At present, the homogenization of small and medium-sized high-end door and window agents in China is serious. Once some large high-end door and window agents take up the banner of intellectual property protection, many small and medium-sized high-end door and window agents will collapse. In this way, manufacturers spend energy on research and development, which is the right way

as the saying goes, "a soldier who doesn't want to be a general is not a good soldier", but this sentence is not completely applicable to the operation of high-end door and window agent manufacturers. Some high-end door and window agent manufacturers' bosses are often bent on pursuing the ultimate goal of becoming bigger and stronger, but they end up in vain. "You have self-knowledge" may be more suitable for some high-end door and window agent manufacturers

most small and medium-sized high-end door and window agent manufacturers in China have extreme preferences for sales, but when many manufacturers achieve a certain level of sales, they will suddenly find such a difficulty - the performance of manufacturers has stagnated. At this time, there was a bottleneck in the operation of the manufacturer

therefore, at this time, how to understand sales and how to pay attention to good sales is very important. In fact, the sales of high-end door and window agents must be moderate. If it exceeds a certain scale, it must be at the expense of other resources of the manufacturer. Not all manufacturers are suitable for expansion. You can find that many manufacturers are on the road of running

this is a very practical problem, which has something to do with the business background of the bosses of many high-end door and window agent manufacturers. Many bosses of high-end door and window agent manufacturers started their business by themselves in the early stage, and then gradually brought the manufacturers up step by step, so they attach great importance to business. However, the problem is that when the business means are always used to stretch the growth of the manufacturer, the profits will be slowly diluted and excessive marketing will lead to disaster for the manufacturer

there are many industries and manufacturers in China, which have been defeated by excessive marketing. For example, China's air-conditioning manufacturers, you can find that the previously popular air-conditioning home appliance manufacturers have carried out advertising wars, price wars and promotion wars. At that time, many brands were famous for a while, but now looking back, those who were most concerned about sales and performance at that time, although they were brilliant for a while, now these manufacturers are gone. Today, Midea, Gree and Haier, the three giants of China's air conditioners, were all the most concerned about products and technology at the beginning. They survived, and this is the state of reality. Therefore, the excessive marketing of Chinese household appliance manufacturers destroyed some of them

at present, the homogenization of small and medium-sized manufacturers of high-end door and window agents in China is serious. Once some large high-end door and window agents take up the banner of intellectual property protection, many small and medium-sized manufacturers of high-end door and window agents will collapse. In this way, manufacturers spend energy on research and development, which is the right way

therefore, high-end door and window agent manufacturers should not blindly expand, but use the expansion money to product research and development and upgrading, and seek development on a stable basis

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