How can door and window dealers break if they can'

2022-07-22
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With the homogenization business model of doors and windows and poor innovation ability, do dealers feel that it is becoming more and more difficult to earn money? Nowadays, consumers are more rational than ever when shopping. They always make decisions after shopping around and comparing online and offline

with the homogenization business model of doors and windows and poor innovation ability, do dealers feel that it is becoming more and more difficult to earn money? Nowadays, consumers are more rational than ever when shopping. They always make decisions after shopping around and comparing online and offline. For franchised door and window dealers, if they want to improve the performance of the store, they must grasp some practical tricks. Why are your grades always a little worse than those of similar stores in your neighborhood? Originally, it was because you neglected these three practical tricks

1. Strive to surpass the adjacent stores

good and bad are the relative achievements after comparison. Some special store locations, such as those in tourist resorts, even if the products are usually difficult to compliment, the service level is difficult to compliment, and the price is still high, there are still plenty of customers, and the business is booming. The fundamental factor is that consumers can only choose on a limited scale, or even have no chance to choose

in fact, the same is true of the commercial streets set up by stores. Consumers only choose from limited information and their own direct scale. Store competition is definitely a business of limited competition, and the competition mainly comes from stores in "close neighbors". The nearest neighbor here refers to a limited area, usually within a walking distance of 500 meters

according to this rule, if your shop is a little worse than the nearest one, even though it is excellent, it can't do the same. It's impossible to have a prosperous business

2. Cultivate shopping guides and let customers pay out of their own pockets

experienced shop owners know that excellent shop assistants can easily improve their operating results by more than 20%. If you don't believe it, you can check the sales statistics of shop assistants

in the business of modern stores, more than 60% of the income comes from the purchase behavior of consumers' temporary decision plan, that is to say, many consumers temporarily decide to purchase specific products at the sale site

we know that excellent store planning and decoration, marketable product lines, and various promotional activities, knowledge can attract consumers to enter the store to read. Whether to purchase depends largely on the salesperson's selling skills. Excellent salespersons are good salesmen, which can make customers pay without reluctance

excellent salespeople, on the one hand, are the results of learning and practice, on the other hand, they also have the elements of talent. The most important thing is the experience of on-site sale of products in specific industries

20% of the operating performance means that the monthly extra income is thousands of yuan or even tens of thousands of yuan. The operating store must not ignore this element

3. Maintain the popularity of popular products in stores

there is an "80/20" rule in business. In other words, 80% of the store's operating results come from 20% of its products. This is also the embodiment of doing things and grasping the key points

a careful analysis of the sales information of the store's products will find that several products are particularly popular in a specific period of time, and they are the top few on the store's sales list almost every day. If out of stock, some customers also book in advance

these popular products are the "home" products of the store. Operating stores only need to grasp these "home" products, so that they can maintain their basic income and profits, and their business can be carried out smoothly

if the store doesn't have its own products during a specific period, it will soon fall into trouble. Everything in the store is excellent, that is, it doesn't sell goods, it simply can't find the direct elements of operation reduction, and various promotional methods don't have much effect. If this situation is present, it is mostly because Dianpu does not own products

in practice, it is very simple. If there are few products that have always ranked top in the sales list for a period of time, you must pay attention to finding new products

finally, keep in mind that as a franchisee of doors and windows, the products in charge must be available, and the supply of goods must be sufficient

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